Integrated Growth Strategies Developed for Today’s Leaders

Santera Partners is a leading market entry consultancy specializing in helping enterprises across the globe expand their reach and establish a leading presence in foreign markets.

With over three decades of combined experience and a team of highly skilled professionals, we are dedicated to providing our clients with the guidance and support they need to succeed.

Based in Zurich and Madrid, our mission lies in equipping our clients with the data they need to reach new audiences and fulfil their growth potential. We believe that teamwork, transparency and innovative thinking are the key components of helping clients navigate the complexities of entering new markets to scale their businesses.

The Santera Partners Experience

Our philosophy is based on a deep understanding of the unique challenges that companies face when striving to penetrate new markets. We work closely with our clients to understand their distinct requirements and growth targets while cultivating customised solutions shaped to their circumstances.

At Santera Partners, we are committed to upholding the highest standards of professionalism and integrity. We value our clients and believe in building long-term relationships based on earned trust and shared vision. Our core objective is to help amplify their growth potential while supporting their long-term vision and providing them with a consulting experience unlike any other.

Our Capabilities

Our market entry strategy services are designed to help clients enter new markets with confidence and generate measurable outcomes. We perform in-depth market analysis and targeted research to identify the best opportunities and help organizations develop a strategy shaped to their specific needs. Santera Partners advisors are adept at helping companies navigate intricate market entry complexities while supporting new ventures and investments from start to finish.

Navigating the intricate web of regulatory requirements can be a daunting task for businesses venturing into new markets. At Santera Partners, we deliver bespoke regulatory guidance as a core component of our market entry strategy. Our experts are well-versed in the latest EU and international compliance standards, ensuring clients are equipped to meet all necessary legal and industry-specific stipulations.

Our holistic consulting services help businesses boost their competitive edge to succeed within a highly competitive arena. Our team of experts will work closely with you to understand your business objectives and help you develop a plan that tailored to your specific needs. Our holistic consulting services integrate each business’s operational requirements and expansion objectives to formulate detailed plans of action over the long term. Our consulting services reflect the ongoing requirements of our clients and include market and competitive assessment, process improvement, change management, business planning, and strategy development.

Case Studies

Expanding into Europe
A budding tech start-up from Silicon Valley sought our expertise for a European market entry project. We provided a comprehensive analysis of potential markets, focusing on consumer behaviours and local competition. With our guidance, they selected Germany as their entry point, and we assisted with all regulatory and compliance measures. Within the first year, the company saw a 30% growth in the European sector, solidifying their international presence.
Penetrating the African Frontier
A pharmaceutical giant, aiming to introduce an innovative drug into African markets, engaged our services for a smooth market entry. We initiated in-depth research on healthcare infrastructures, targeting countries with the highest potential for their product. After identifying Kenya and Nigeria as prime entry points, we facilitated partnerships with local distributors. Their product is now among the top-sellers in the region.
Navigating Asian Markets
When a prominent British luxury retailer wanted to tap into the Asian luxury market, they faced cultural and regulatory hurdles. Our team provided in-depth cultural training, ensuring that their branding and messaging resonated with the local audience. Through our local partner network, we also streamlined their store openings in Tokyo and Shanghai. Today, Asia contributes to 25% of their global sales.
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